Day 9: Using Pop-Ups To Build Your Email Community

Today we’re going to talk about something a lot of people loathe... pop-up ads. Don’t start cringing and don’t even think about “X”ing out of today’s post. They aren’t my favorite either – both as a subscriber and as an online marketer – but I use them. Because they work! 

Pop-ups have gotten a bad rep over time because they were overused. I can’t stand getting to a website and being greeted with several layers of pop-up ads and forms. I’m certainly not advocating that you do that. I’m not even saying that you need a pop-up form that pops up on every single page of your website each time. Instead, what I’m suggesting is that you use pop-ups in a smart way. 

Using Pop-Ups The Smart Way

Annoying your readers, particularly your regular blog readers, is never a good idea. Thankfully pop-up opt-in forms have come a long way and you can set them up to only appear for first-time visitors or only once every few days. In other words, you have a lot of control over when the forms pop up, and when they don’t. Use it to your advantage. 

Start by creating the pop up itself. Think of it as a mix between the opt-in form you have in your sidebar and the opt-in page you created the other day. Ideally, your pop-up form will include a strong, attention-grabbing headline, a compelling image, a short list of why someone should sign up and of course the form fields and subscribe button. Keep it short and sweet and remember you only have a second or two to grab your visitor’s attention before he or she is ready to “x” out of the pop-up. 

Next, think about your target market, look at what your competitors are doing, and come up with a plan for your pop up form settings. Here are a few different things you can do. Refer to your autoresponder service help files for specifics. 

  • Have the pop-up appear for each new visitor to your site. 
  • Periodically have it reappear for returning visitors. 
  • Set it to not pop up until someone’s been on your site for 30 seconds (or longer). 
  • Set it to pop up when someone moves away from your site (this is also called an exit pop up). 

Figure out what you want your pop-up to do and what pages of your site you want it to appear on. Then go into your autoresponder settings, set it all up and follow the instructions for adding it to your site. 

As with anything else list related, it’s a good idea to test different pop-ups and different pop-up.

Are you on team "Ugh, no pop-ups" or  team "I'll give it a try"?  Let us know over in EPIC Femalepreneurs.