Day 5: Building Your Email List With Facebook
It's official day 5 of our 30-day challenge. I’m sure by now you’re ready and anxious to get busy driving traffic to your opt-in page or the opt-in form on your blog. Today we’ll get started with that by using the most popular social media site out there – Facebook. You’ll get the best results from today’s exercise if you already have a decent following on Facebook. If you don’t, that’s ok. Add it to your list of things to work on going forward and in time you will see good results.
Before I jump into these steps - I will be discussing Facebook ads later in the challenge. The results I received over the last few months were not dependent on Facebook ads. I completely turned off ads to my forms for two reasons. 1 - The cost of conversion was a little higher than I wanted and (2) I found retargeting to be a better bang for my .63 cents. Yes, my retargeting ads convert at .42 - .70cents. I will discuss them later on in the challenge.
Since I turned off my ads, I went old school. Well, old school goes back to my good old biz buddy Brian Moran! Brian was the first person I turned to when I was started growing my business. He was one of the first "coaching investments" I made. I dug out my old courses and put some techniques to work. And guess what, as much as Facebook has changed over the years, the lessons from Brian still worked. Of course, I had to implement them a little different.
There are two different ways to regularly grow your list with Facebook. The first is a set up once and be done method, the second requires some posting on your part on a regular basis. I recommend you use both to make the best use of Facebook.
Setting Up An Opt-in Tab For Facebook (Thanks, Brian)
As you grow your audience on your Facebook page, you want to make it easy for them to sign up for your list. A great way to do this is to provide them with an opt-in form right on your Facebook page. Most autoresponder services make this easy to do. Here’s the tutorial for Aweber*.
Here’s a quick rundown of what you do. You create a new opt-in form within the Aweber interface. Then log into Facebook, go to your page, and add the Aweber app to your page. From there you’ll log into your Aweber account, pick the list you want to work with and finally chose the opt-in form you want to display.
The entire process won’t take you more than 30 minutes and you’ll have yet another channel set up that will send new subscribers to your list. You can also use this method with Mailchimp. If your email service provider does not have an app to build the tab for you, you may need to create it yourself or have it created. My team offers this a la carte option for to design custom aps. Email us to learn more.
Mentioning Your List and Lead Magnet In Your Facebook Posts
Another great way to build your list regularly via Facebook is to mention your list, your newsletter, and your lead magnet regularly along with some info and a link back to your site where your readers can sign up.
While the opt-in form tab will only work on Facebook pages (not on your personal profile or in any groups you manage or participate in), this second method will work anywhere anytime. Don’t spam your audience, but don’t be afraid to casually mention your list. Focus on the benefits for your subscribers. For example, if you share a tip or case-study each week, mention that on occasion, or share part of the tip or case study on Facebook along with an invitation to join your list to get more tips and case studies like this.
Leveraging Facebook is a great way to get in front of your audience, in a place where they are already hanging out online and then getting them back to your site and on your list.
Make sure you share your Facebook opt-in post with us over in EPIC Femalepreneurs!
*Post contains an affiliate link.