Day 17: Grow Your Email List With Facebook Ads
So far most of what we’ve focused on free methods to grow your list. Today I thought we’d discuss a paid method that’s been working extremely well, and that’s using Facebook advertising to grow your list. I suggest you start with Facebook Ads when you’re ready to dip your toes into paid list building methods because it’s easy to get started and you don’t have to spend much either.
In March, I made the decision to turn off my Facebook Ads. I wanted to test a few free methods and didn't want to worry about data separation. In 2015, I used Facebooks Ads in combination with webinars to add close to 1,800 target leads in a 4-month window. In comparison, I used free methods to add 1,500 targeted leads in 3-months in 2016. Now, I am not going to sugarcoat this, the free methods did take a lot more aggression and support but it worked.
Even if the idea of spending money for advertising your business and growing your list seems like something you’re not really interested in, I encourage you to give this a try. To grow your business and your reach you have two options. You can spend time or you can spend money. It may not feel like it right now, but time is the much more limited resources. All we have is 24 hours per day and that limits how many articles and guest posts you can write. But with advertising, you suddenly get a lot more leverage. Once you set it up, you don’t need to spend a lot of time tweaking and monitoring. At least read through the rest of today’s post with an open mind.
Start Small And Get Your Feet Wet
Before you get started, make sure you have some tracking in place. Set up a dedicated opt-in page, using a page that’s converted well for you as a template. This allows you to track how many people end up signing up for your list as a direct result of your Facebook advertising.
Next, find some examples of FB ads that are converting well. Look up case studies, take a look at what your competitors are doing in this area and just pay attention to the ads Facebook serves you when you’re on their site.
Start small and just give it a try. Set a low daily budget and see if you can get some new subscribers. Then start testing and see if you can make it work better and pay less per new subscriber.
Ramp It Up When, And If, You’re Ready
When you find a winning combination and you’re ready, ramp it up and increase your daily budget. Continue to test and track to make sure your results keep improving. Keep going until you find a level where you’re comfortable and your list growth is sustainable.
At this point, you may also want to set up a few more targeted opt-in pages dedicated to different segments of your audience. Create lead magnets and ads that appeal to those markets and choose the audience you serve these ads to carefully. Rinse and repeat as often as you see fit.
Get Better At Facebook Advertising
Last but not least, keep learning. Read more case studies, keep testing out new ads and new strategies. Learn about targeting lists, uploading your own lists and using retargeting pixels. There’s a lot to learn about Facebook advertising, most of which is far outside the scope of this list building challenge. Find some good resources, take a course and keep getting better at advertising to grow your list.
If you have questions about Facebook Ads, be sure to ask them over in EPIC Femalepreneurs. There is power in ads when used effectively!