Day 16: Write A Kindle Book To Grow Your List
I tried this one out earlier this year with a client and it worked beautifully. Not only did she earn the Amazon Best Seller stamp (which really isn't that difficult, as long as you have a great village, some good email marketing, and a marketing strategy) but she was also able to add about 300 people to her less in less than 30 days and recoup the money she spent to produce her Kindle book.
Kindle books have changed the eBook marketplace for good. Everyone has a Kindle or a Kindle reader app and if they don't, they can easily gain access to one. It’s the easiest way to get a new book and check out a new author without having to head to a bookstore or wait for a physical book to ship and with the Kindle Unlimited program you have an almost unlimited library of free books at your fingertips. Even if you don’t subscribe to Kindle Unlimited personally, there are a lot of people who do and they are always on the lookout for new books – both fiction and non-fiction.
Today we’ll focus on non-fiction since that’s what will work best for most of us to grow our lists. The basic idea is very simple. Think about your niche and pick a topic that would make a good Kindle book (or short report, ebook etc.). Write it and format it for Kindle. Within the book, you invite readers to sign up for your list. For the first week, sell the book for $0.00. Yes, that means FREE. This will allow you to get the most people to download your book. Promote it until Amazon starts to help promote for you and then sit back and watch readers sign up for your list. After a week, raise the price to $0.99 and start making sales. The best part is that you get paid to build your list. You can then raise the price each week until you are at your ideal price point. Now, let’s run through it step-by-step.
Pick A Topic For Your Kindle Book
Take a look at Amazon books in your niche and see what type of topics your niche is interested in. Pay particular attention to highly targeted and tightly focused Kindle books. Then come up with a topic for a short book you can write that covers one particular topic your target audience is interested in.
For example, if your target audience is working women who are looking to start a home-based business, you could write a Kindle book about how to effectively manage your time while building a business with a full-time job.
Come Up With An Opt-In Offer
Next, you want to come up with an attractive opt-in offer. In our example above, it could be something like a list of 20 productivity apps that you can use on your smartphone. To get the pdf of the list, they have to sign up with their email address.
Set Up A Dedicated Opt-In Page For Your Book
Set up the dedicated opt-in page where you thank them for checking out your book and invite them to sign up for your list so they can get the bonus book list. Let them know they will also receive your regular email updates going forward but can unsubscribe anytime.
Write and Publish The Kindle Book
Write your kindle book, including a link to the opt-in page where appropriate. Don’t spam your book with it. Instead, work it in naturally and make it seem like a nice bonus and thank you for buying your book.
Publish the book to Amazon Kindle.
Start Promoting It To Build Momentum
Simply uploading your book and walking away isn’t enough. If you ignore your book, so will Amazon. But once you start making some sales, they take and interest in it and will show it across their platform and even email interested readers about it.
Promote the book to your list, on your blog, and via your social media channels. The goal is to make enough initial sales to generate some momentum and get your book to rank.
Rinse and Repeat For Another Topic
Once that’s done, start making a list of other kindle books and related offers you can put together. Make it a goal to continue to add to your book collection. In addition to growing your list, you may just find that you’ve come across another little revenue stream for your online business.
This list building tip will not only help add people to your list but it also a great way to build momentum around your brand message. Have fun and let your your authenticity shine.