Today’s Village Mailbox questions come from Carmen. She helps daycare providers grow the success of their business via online promotion, local visibility campaigns and creating their own unique selling positions. She is having trouble getting her unique client match to buy into her offer and wants to know how can a business coach help her.
Here’s her question:
I first want you to know that I have been following your business for over a year. No I haven’t signed up for anything and I know that I am hindering my potential. Kim I know I am really good at what I do. I built three successful daycare centers in under five years. Two are in middle and low income areas and we receive a lot of our payments from the Department of Public Service. Our third center serves a more wealthier client and has 24 hour services. I want to help other daycare owners go from being mom-and-pop daycares to generating millions of dollars a year. I’ve been struggling to get them to sign up for my packages. I know I need to work with a business coach but I really don’t have the time, and honestly, I don’t see any coaches who work with my industry. So I have to teach them what I do? If that is the case, how can they help me?”
I have to admit, Carmen’s concerns are valid. There is one misconception that I have to point out, while it is great to work with someone who is specific to your industry – that isn’t always the best move. You do not want to work with someone who can teach you to be a replica of them.
Working with someone who respects, honors and is willing to get into the trenches of your business to help you become successful is more important.
I’ve found that when we work with people, who do what we do… you get it with, “Have you done this before? Well, I have. So do it”.
The reality is, I’m not paying you to parent me. I’m paying you to help me.
Woooooosah. Slow down, Kim. *sigh*
Okay, here’s what I want Carmen (and those of you like Carmen) to know what it comes to hiring a business coach.
Business coaches are strong assets for business owners because they hold the owner accountable for their own progress. They offer different perspectives to problems, they offer guidance as well as challenges, and they observe objectively how a business operates and what can be improved. Now, I don’t know Carmen nor have a taken a look at the backend of her business. But, by nosing around, I see that she isn’t as active or engaged on social media as she needs to be. So, if this is where she is trying to attract her ideal client at, she is missing the mark. Also, Carmen mentioned she is busy. Which may also be an indication that her ideal client is as well since they are in the same industry. Make sense?
So, while Carmen WANTS to attract paying clients, Carmen NEEDS to become more productive. See what I did there? I diagnosed her problem. Her want vs her need.
Productivity is more than just performing your daily tasks. A business coach will improve your productivity in all aspects of your business life. Here are some examples:
- You will step out of your comfort zone. Performing tasks that make you uncomfortable are often tasks that will push your business into forward momentum, such as real life networking or presenting to your local Chamber of Commerce. Performing these tasks will get easier with practice and will allow you to develop real life relationships with other businesses. If you gain new customers in the process, that’s quicker productivity than if you stayed in your online bubble.
- Your coach will correct you as needed. Your business coach doesn’t want to take over your business; she wants YOU to become stronger in your ability to drive the business forward and she won’t be afraid to correct you if she sees a misstep. If you listen to your coach’s advice, you will become more effective in your leadership skills as well as your business skills.
- Your company’s operations will run more smoothly. Your business coach will see through her objective third party lens where your operations can use improvement. That may mean automating certain aspects or hiring a virtual assistant to handle certain tasks. When your business runs effectively, customers are happy and you’ll keep your overhead costs down. Effective operations also allow your assistants or employees to be more productive because they have the proper tools to complete their jobs.
- You’ll learn how to transform your ideas into reality. Instead of keeping all your product ideas stuck in your head, unable to decide which one to develop, a business coach will help analyze your ideas and ask questions about the viability and effectiveness of each product. She will also guide you through the production process to complete your product quickly and cost-effectively.
Smart business owners know they can’t know everything about every subject, especially when they are venturing into new territories. This is where a smart business coach can become the business’ top asset, guiding you to financial success. If you’re ready to hire a smart business coach and get focused results in your business, check out Implementation Circle today. Spots are going quickly.