Brand Lessons In Pop Culture

Saying that I am a little obsessed with pop culture is an understatement.  Like many of my peers, I follow the lives of the Kardashians, hip-hop moguls, Beyonce and many others.  Mashable describes pop culture as "entirety of ideas, perspectives, attitudes, memes, images and other phenomena that are preferred by the informal consensus by the masses." In other words, it's the things we love to see, how we like to see out, and about who we want to hear it about.

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