Podcast Equipment List

Hi, guys!

I’m currently in the process of developing my podcast and creating all of the processes that are needed in order to make sure the creation, development and marketing is successful.  I don’t understand why its so hard to piece all of this together.  One thing I found difficult to put together is a podcast equipment list.  So I decided to put together a list of all the things I am going to have on hand for this project. The good thing is some of the things I already have… and I can use in other areas of my business.

I hope this list helps!

 

How Can A Business Coach Help Me?

Today’s Village Mailbox questions come from Carmen.  She helps daycare providers grow the success of their business via online promotion, local visibility campaigns and creating their own unique selling positions.  She is having trouble getting her unique client match to buy into her offer and wants to know how can a business coach help her.

Here’s her question:

“Hey, Kim.

I first want you to know that I have been following your business for over a year.  No I haven’t signed up for anything and I know that I am hindering my potential.  Kim I know I am really good at what I do.  I built three successful daycare centers in under five years.  Two are in middle and low income areas and we receive a lot of our payments from the Department of Public Service.  Our third center serves a more wealthier client and has 24 hour services.  I want to help other daycare owners go from being mom-and-pop daycares to generating millions of dollars a year.  I’ve been struggling to get them to sign up for my packages.  I know I need to work with a business coach but I really don’t have the time, and honestly, I don’t see any coaches who work with my industry.  So I have to teach them what I do?  If that is the case, how can they help me?”

I have to admit, Carmen’s concerns are valid.  There is one misconception that I have to point out, while it is great to work with someone who is specific to your industry – that isn’t always the best move.  You do not want to work with someone who can teach you to be a replica of them.

Working with someone who respects, honors and is willing to get into the trenches of your business to help you become successful is more important.

I’ve found that when we work with people, who do what we do… you get it with, “Have you done this before? Well, I have.  So do it”.

The reality is, I’m not paying you to parent me.  I’m paying you to help me.

Woooooosah.  Slow down, Kim. *sigh*

Okay, here’s what I want Carmen (and those of you like Carmen) to know what it comes to hiring a business coach.

Your business coach is your productivity tool. Tweet: Your business coach is your productivity tool. https://ctt.ec/d18A1+

Business coaches are strong assets for business owners because they hold the owner accountable for their own progress. They offer different perspectives to problems, they offer guidance as well as challenges, and they observe objectively how a business operates and what can be improved.  Now, I don’t know Carmen nor have a taken a look at the backend of her business.  But, by nosing around, I see that she isn’t as active or engaged on social media as she needs to be. So, if this is where she is trying to attract her ideal client at, she is missing the mark.  Also, Carmen mentioned she is busy.  Which may also be an indication that her ideal client is as well since they are in the same industry.  Make sense?

So, while Carmen WANTS to attract paying clients, Carmen NEEDS to become more productive.  See what I did there?  I diagnosed her problem.  Her want vs her need.

Productivity is more than just performing your daily tasks. A business coach will improve your productivity in all aspects of your business life. Here are some examples:

  1. You will step out of your comfort zone. Performing tasks that make you uncomfortable are often tasks that will push your business into forward momentum, such as real life networking or presenting to your local Chamber of Commerce. Performing these tasks will get easier with practice and will allow you to develop real life relationships with other businesses. If you gain new customers in the process, that’s quicker productivity than if you stayed in your online bubble.
  2. Your coach will correct you as needed. Your business coach doesn’t want to take over your business; she wants YOU to become stronger in your ability to drive the business forward and she won’t be afraid to correct you if she sees a misstep. If you listen to your coach’s advice, you will become more effective in your leadership skills as well as your business skills.
  3. Your company’s operations will run more smoothly. Your business coach will see through her objective third party lens where your operations can use improvement. That may mean automating certain aspects or hiring a virtual assistant to handle certain tasks. When your business runs effectively, customers are happy and you’ll keep your overhead costs down. Effective operations also allow your assistants or employees to be more productive because they have the proper tools to complete their jobs.
  4. You’ll learn how to transform your ideas into reality. Instead of keeping all your product ideas stuck in your head, unable to decide which one to develop, a business coach will help analyze your ideas and ask questions about the viability and effectiveness of each product. She will also guide you through the production process to complete your product quickly and cost-effectively.

Smart business owners know they can’t know everything about every subject, especially when they are venturing into new territories. This is where a smart business coach can become the business’ top asset, guiding you to financial success. If you’re ready to hire a smart business coach and get focused results in your business, check out Implementation Circle today.  Spots are going quickly. 

 

24 Different Things You Can Talk About In Your Email Marketing Campaign

I often wonder what scares people more – creating funnels or creating the emails for their funnels.  If I really had to choose, I’d say the latter. It seems that figuring out what to say and when is one of the most overthought principles of internet marketing.  And honestly, although most will never admit it, if you are struggling with what to talk to your tribe about its because you do not know them as well as you think you do. The truth is, if you knew your tribe… beyond their demographics, you’d have PLENTY of things to talk them about.  So, while you’re taking some time to learn more about your tribe, I’ve gone ahead and created a list of 24 different things you can talk about in your email marketing campaigns.

Kim McCarter Email Marketing Campaign Topics

  1. Make a top 5 or a top 10 list. When you aren’t sure what to write about, just make a list. For example, “Top 10 Ways to Save Money on Your Heating Bill” or “Top 5 Ways Increase the Speed of Your Cross-Stitching.”
  2. Create “How to” instructions or some type of tutorial. You can send the instructions via email or if illustrations/screenshots will enhance the tutorial, give them a link to the tutorial posted online.
  3. Now and then, publish some guest articles. It’s usually best to publish content from your own company, whether you write it yourself or it is written by staff. That way, the promotions are for your own company. But when you do come across great content from other people, don’t be afraid to share it. Just more your own by adding your own highly-intelligent commentary that your readers have come to love. ☺
  4. Build up to your product launches and other promos. Map out your product launches on a calendar and start ramping up to them by delivering content related to your products.
  5. Write product reviews. Not sure what products you should review? See suggestions #2 and #3 on this list. ☺
  6. Write case studies. If your clients/customers are doing well, make an informative case study out of them. You can interview them, right a report of their results, etc…just make sure it’s interesting to your end reader.
  7. Ask your readers to submit questions and answer them. Don’t have a huge list and can’t seem to get many questions? Visit topic-related forums and networking groups and see what questions they’re asking each other.
  8. Do some keyword research. Look for the information or products your target market is actively searching for by using a tool like WordTracker.com
  9. Make a list of major topics relevant to your target market. Break these down into sub-categories and ultimately into specific topics. Always keep this list handy as it will be great for generating ideas.
  10. Keep a notebook or your PDA handy for recording ideas that come to your spontaneously. We’ve all been at the grocery store or in the middle of a workout when a great idea comes to us. Make sure you have a way to record them or those ideas will soon be lost.
  11. If you are in your own target market (ex. your target is backgammon players and you play backgammon), make a list of products that you like and use. You can even make a list of products that you don’t care too much for. These lists will give you plenty of ideas of products to promote and educate your readers about.
  12. Make a list of the most popular products for your target market and that will give you a nice list of products to promote. For example, if you sell consumer products, just go to Amazon.com, click on a sub-category and near the top of the page, you’ll find a link for bestsellers.
  13. Make a video and send it to your list. Make it an informative talk from you, do a screen capture video or just have a little fun. As long as it’s entertaining and/or useful to your readers, they’ll appreciate it.
  14. Make an audio recording and send it to your list. You can teach something, do an interview…anything your readers want.
  15. Write a blog entry and send it to your list. Not only do they receive good content, but you can add some interactivity to your communication by having them leave comments.
  16. Send a link to your article. If it’s useful to your reader, send them a quick and interest-generating description, plus a link to read it online.
  17. Find and discuss a related new story. Go to news.google.com (or wherever you like to read online news) and find something topical. Share your point of view.
  18. Check your affiliate programs for brandable reports. Many affiliate programs (and a growing number outside of the business-to-business market) are offering information-packed reports that you can brand with your own link. Give these to your list.
  19. Always follow up. Emails get filtered and people forget about things. There’s nothing wrong with following up on promos or even reminding your readers about previous offers and content. Sometimes you might send stand-alone email reminders. Other times you might include some extra content with the reminder.
  20. Make it a Series. You don’t have to give away all your content on a certain topic in one go. Break it up into bite-sized chunks and keep your readers ready for more.
  21. Answer product/offer objections. If you send out a promotional email and then receive questions about the product via direct email, compile the answers to those questions and send them out to your list.
  22. Give out software, a spreadsheet or some useful tool. What you send will depend on your target markets needs, but get creative and if needed, hire a programmer to create a simple piece of software.
  23. Browse other information sites / article sites for topic ideas. Obviously, you can search some of your target market favorites or you might search the categories at big sites like About.com and EzineArticles.com
  24. Write a commentary about other blog entries you’ve read. You can always leave your comment directly on the blog, but if you have a strong opinion on something, you can also share that with your own readers

And you think you are out of ideas? Go back to #1 and work through them again.

Still confused on how to make this work for your industry?  Sign up for a “Build My Funnel With Kim” virtual intensive TODAY!  I only offer six per quarter. 

Love you… mean it… Kim

How to Get Over Your Live Video Nervousness

It’s a rare person who loves public speaking or appearing on video. If you are like me and my first sentence sums you up, you can stop reading right now.

But if you’re among the (much larger) crowd who suffers sweaty palms, racing heart, and uncontrolled butterflies—and you’re letting these get in the way of your video marketing dreams—then read on.

And don’t worry, I’m not going to tell you to just “get over it” and “step out of your comfort zone”.  Well, I take that back… I am going to tell you that, lol.  But I’m also going to tell give you three tips on how to get over yourself so that you can show up as the leader you desire to be.

Here’s the thing: We all get nervous. Even those of us, who love public speaking and appear so natural on video are often shaking on the inside. We’ve just found a way to deal with our fears and make them work in our favor instead.

Practice Makes Perfect

The first time you do anything, you’re likely to be nervous—especially if it’s a public performance. The only way to lessen the fear is to do it. And do it again. And again. And again.

That means not only should you practice your webinar or speech ahead of time, but you should also take to the stage—whether virtual or real—as often as you possibly can. Don’t pass up any opportunity to appear on video, on podcasts, in a webinar or on the stage.

And if you need a place to practice in a judgment-free zone, consider joining a group such as Toastmasters, where you can work to reduce your nervousness in front of a live audience.

No Pressure

Sometimes, the worst judgment comes from our own head. Don’t let that voice lie to you, though. There really is no need to pressure yourself to perform or to be perfect, and there’s certainly no need to berate yourself for all those small mistakes you make.

Instead, acknowledge that no one is perfect, that you’re doing your best, and that you’re improving with each and every event—because you almost certainly are! Be nice to yourself, and recognize that there really is no need for perfection.

Just Be Yourself

Here’s the biggest hurdle we can face: trying to be someone we are not. We see professional news anchors, actors, and others who appear poised and polished on every video clip, and we think that’s how we have to appear.

That’s simply not true. Your audience wants to get to know you better, not the person you think you should be. So be your fun-loving, mistake-making, self-forgiving self. It will resonate so much better with your audience that everything else will be easier as a result.

Now Get To Work

Take a moment to schedule a livestream.

  1. Choose the platform that your audience loves to hangout on.
  2. Pick a topic that comes naturally.
  3. Follow my lead magnet formula.  (You can find out more about it here.)
  4. Have fun!

Have a livestream tip that you think others will enjoy?  Share it in the comments!

Lessons Learned: What a Lost Client Really Tells You

Have you ever lost a client and thought your world was going to come crashing down?

In your mind, you start playing the blame game and wondering what you could have fixed? Or maybe, just maybe, you know the exact reason you lost the client and chalked it up to “shit happens”…

The good news/bad news is we’ve all lost clients. Sometimes it’s our fault. Sometimes it’s theirs. Sometimes it’s out of everyone’s control.

But no matter the reason, there is something to be learned from a lost client. A system to review lost clients will help keep your business improving and growing.

Exit Interview

Typically done when you leave a job, an exit interview is also a great way to review what went right—and what went wrong—during your coaching relationship. You’ll want to review:

  • The progress your client made
  • What specific advice or tools did not work for her
  • Any personality conflicts
  • Why she’s moving on

This is not the time to get defensive. Be open to her criticism (if there is any) and use the information to genuinely improve your business.

Be Honest With Yourself

One of the most common reasons for client loss is that the customer is simply not a good fit. Maybe you suspected it when she signed up, or maybe not, but now that she has moved on, ask yourself:

  • What signs were there that she was not the right fit?
  • Why did you ignore any signs that were present?
  • How can you use that information to protect yourself from a less-than-ideal client in the future?

If you can identify a bad client/coach match from the start and decline the work (or better still, refer her to another coach who is a good fit) you’ll find you have a lot less stress in your day-to-day business.

Misunderstandings

Sometimes, client loss is as simple as a lack of understanding on your client’s part. Do you clearly state:

  • The schedule of calls/emails
  • The requirements for scheduling a call
  • Reporting requirements
  • Length of your contract

Do you also have a system for staying in touch with a client who has gone quiet? Sometimes all it takes is a phone call to get your wayward client back on track. Many coaching relationships have been salvaged with a simple phone call or email, so if you haven’t heard from a client in a while, pick up the phone.

Here’s the bottom line: Client loss happens. But if you can learn from each client, and use that intel to improve your business, then even a lost client can be turned into new profits.

That’s why its important to make sure you have Standard Operating Procedures (SOPs) in place.

An SOP is a procedure specific to your operation that describes the activities necessary to complete tasks in accordance with industry regulations, provincial laws or even just your own standards for running your business. Any document that is a “how to” falls into the category of procedures.

SOPs are extremely popular in corporate environments.  And after working over 17 years in a corporate setting, making sure I have established workflows in place seemed like the natural thing to do.   My team and I have created SOPs for almost every aspect of my coaching and consulting businesses.  We are able to use them to handle every area and affectionally named them, “Project Kits”.

For the first time, I have decided to share my “Project Kits” with other service owners as an exclusive benefit for members of The Atelier™.  You can find out more at: https://www.kimmccarter.com/the-atelier.

The Sales Funnel Strategy That Changed My Business

To put simply, having a sales funnel strategy setup for your business, will help make sure you have a strategic buying process you take your targeted audience through in order to increase your profits.  How simple… or detailed your sales funnel is, depends on (a) your industry, (b) the type of funnel you are looking to activate, (c) your business model, and (d) the goal of your sales funnel.
And before you can even think it – the goal is NOT “to make more money”.
Every business owner wants to make more money – your goal should describe how that is going to happen.
As an Implementation Strategist + Business Success Coach – I empower my clients through the sales funnel process almost daily.
Today, I am going to share with you the sales funnel formula that changed my business.  The formula is the base of my process.  Once the formula is complete, I then walk my clients through creating a custom sales funnel that is specific to their goals, needs, and products.

 

Use it.
 
Share it.

The Sales Funnel Strategy That Changed My Business

Step 1: The End Game

We always start with the end in mind.  In order to create the best actions steps for your sales funnel, we have to know what is the final destination for your target audience.   I instruct my clients to use the SMART goal formula.

Step 2: The Locker Room

Repeat after me: “My products are not for everyone.  They are for a very specific audience and my job is to define who that audience is.”
It’s one thing to create a sales funnel – it’s something completely different to activate a conversion tool that brings in consistent cash flow.
Know your audience and get to know them well.

Step 3: The Players

Select the products that are going to be offered in your sales funnel.  The trick here to make sure your products are aligned.  The simplest way to accomplish this is by first deciding what your high-end offer will be.  For my product-based business, you want to focus on your two most popular products.
  • 3a – What is your VIP offer or product?
  • 3b – Do you have a suitable mid-tier product that aligns well?
  • 3c – Pull one step from your VIP offer or select a low-priced product idea to offer as a lead magnet.
Once you have completed The Sales Funnel Formula you can then work on creating your game plan.

 

Now, let’s talk about how you can use the formula to hit your new profit goals.
Profit Map 1.0 is the strategy I used to hit my first six-figures in business.  I used this strategy for about year while working a full-time job and as I gained more confidence in my business and steadily raised my pricing on my VIP offer.
sales funnel strategy and profit map formula for femalepreneurs

 

Profit Map 1.0 is a great strategy for those who are new to the online marketplace as well as those who are looking to build a business while working a full-time job.  The idea of this Profit Map is to build visibility, solidify yourself as a go-to answer for your village and activate a simple profit plan that leads to consistent income.
  1. Use a lead magnet to generate buzz around your village.  This is the first step to gaining authority in your industry.  Your lead magnet should be high-value – give them a glass of milk but do not give away the cow aka high-value offers a solution to an immediate need but it does not solve all of their problems.  It’s important that your lead magnet attracts your target audience, so when choosing your lead magnet make sure it is relatable to the people you described in step two of The Sales Funnel Formula AND aligns with your final product offer.
  2. Increase engagement with a moderately priced solution that serves as a how-to. I started my business my offering digital products.  I didn’t introduce 1:1 coaching until almost two years in. Digital products were the perfect compliment to my speaking engagements and it did not require me to carry around a carload full of “stuff”.  Another great thing about digital products is the versatility they provide.  They are easier to upgrade when needed and the depending on the depth of the product you can price them as low or as high as you want.  A key thing to remember with this funnel is that any product any level should over deliver on your expertise.  It should give your unique client match everything they need to solve the problem the need help with.
  3. It’s not about the content, it’s about the transformation you provide.  When I first started adding a 1:1 coaching option to my business, I sucked at selling them.  Not because I lacked the skills to produce at this price point (and in some cases 5x higher) it was because I thought I was selling the service.  The truth of the matter is, VIP is about the transformation you provide.  It’s about how you use the content in your expertise to rock your client’s world.  This VIP level is perfect space for 1-day intensives.  In 2015, I was a “working femalepreneur”.  I was still in a full-time position and the demands of my position were bananas.  That didn’t deter me from goal.  In fact, I was able to hit my first six-figure year in business in 2015 while also spending more time on the road than I did in my home.  Offering VIPs was the perfect compliment and why I also suggest them to femalepreneurs who want to create a high-end product before divorcing their cubicle lifestyles.
If you are not tech savvy, the thought of building a sales funnel can be overwhelming.  You begin to wonder if you are in over your head.  Don’t worry – if the idea of tech scares you – I offer sales funnel implementation assistance, as well as sales funnel reviews.  Together we can figure out what will work best for your business without breaking the bank.
When it comes to sales funnels, one of the most frequently asked questions I am asked is… “Kim, what systems do I need to build my first sales funnel?”  I typically recommend Clickfunnels.  That’s because, with their two-week trial and the right guidance, you can activate your funnel and begin to make money almost immediately… and make enough to have the system pay for itself.

Are you ready to build your own sales funnel?

Grab a copy of my Sales Funnel Success Checklist.  I designed this checklist to give you a comprehensive view of what you should know BEFORE creating a high performing sales funnel for your business.  And you know what?  Even if you have a funnel already, still grab this checklist.  I’m sure you’ll learn a thing or two that will help you enhance what you have in place.

DOWNLOAD YOUR FREE CHECKLIST!